The short answer: Jasper is our pick for press releases that need an established brand voice and a formal tone — at $49/month, it consistently produced the most polished, on-brand PR drafts in our 30-day test. Writesonic (from $16/month) is the fastest for standard announcements thanks to its built-in press release templates. ChatGPT and Claude handle quick, credible first drafts, and Rytr (from $9/month) covers the budget end.
| Tool | Suited For | Price | Our Verdict |
|---|---|---|---|
| Jasper | Branded, formal press releases with consistent brand voice | $49/month | 🏷️ On-Brand Formal |
| Writesonic | Fast drafts with built-in press release templates | From $16/month | ⚡ Fastest Templates |
| ChatGPT | Quick first drafts and boilerplate | $0-20/month | ✍️ Quick Drafts |
| Claude | Factual editing and precision rewrites | $0-20/month | 🔎 Factual Editing |
| Rytr | Budget PR copy | From $9/month | 💰 Budget Value |
What Does AI Get Right for Press Releases?
A press release follows a fixed structure: a strong headline, a dateline and lead, the announcement itself, a supporting quote, and a boilerplate paragraph. That predictability is exactly what AI handles well. In our 30-day test, all five tools produced a structurally complete draft from a short brief in under a minute.
- Structure — headline, dateline, lead, body, and boilerplate are handled automatically
- Speed — a complete first draft from a one-paragraph brief in under a minute
- Consistency — the same tone carried through the body and boilerplate
The real productivity gain is speed and consistency. You spend your time on facts and judgment, not formatting.
How Do You Keep a Press Release Factually Accurate?
Accuracy is the single most important requirement in PR, and it is also AI's biggest weakness. AI models generate plausible text, but they cannot verify claims against the real world. Every number, product name, title, and date must be checked against your source material before anything is published.
In our tests, Claude was the most consistent at catching internal inconsistencies once the source material was pasted in. Jasper and Writesonic stayed more disciplined when given a structured brief with all the facts laid out in advance.
The workflow that worked strongest: paste the announcement, quote, and facts into the prompt, ask for a draft, then read the draft line by line against the source and delete anything that was not in the brief.
Can AI Write a Press Release in a Formal Tone?
Yes, when the model is given clear style guidance. Jasper and Writesonic both expose tone and style controls designed for business writing, and they produced the most consistently formal drafts in our test. ChatGPT and Claude needed a written style note — for example, "third person, objective, no superlatives" — but followed it reliably once provided.
The strongest formal drafts came from feeding the model a past release as a style reference. Formal does not mean stiff; the strongest output read like the company's own voice, not like generic corporate boilerplate.
How Do You Build Brand Voice Into PR Drafts?
PR copy is judged on consistency. A release that sounds nothing like the company is an obvious tell — and a real risk when using AI. Jasper's Brand Voice feature and Writesonic's brand voice tools let you save past releases, product pages, and messaging so the model writes in the company's established language.
In our 30-day test, feeding two or three past releases and the about page made the biggest difference. The boilerplate paragraph, in particular, should match the company's own text almost word for word.
Is Using AI for Press Releases Allowed?
Policies vary by outlet and wire service. Several major newswires and publishers require contributors to disclose AI assistance, and some PR organizations have issued their own guidance on AI use. The safe baseline: verify every fact, keep a human editor as the final check, and disclose AI use where the target outlet asks for it.
This matters more than the tool itself. Publishers and journalists care about accuracy, newsworthiness, and originality — not about which software drafted the copy.
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Get the E-Commerce Copy Pack →Frequently Asked Questions
Can AI write a press release?
Yes — AI can draft a structured press release in seconds, but every fact must be verified against your source material before publication.
How do I choose an AI tool for press releases?
Jasper for branded, formal drafts with consistent brand voice; Writesonic for speed with built-in templates; ChatGPT and Claude for quick, credible first drafts.
How do I make an AI press release factually accurate?
Give the AI your source material (announcement, data, quotes), then verify every number, name, and claim before publishing. Treat AI output as a draft, never a fact-check.
How do I keep AI press release writing formal and on-brand?
Feed the AI past releases and your brand voice guide, set a formal tone, and review the draft against your company's style.
Is it ethical to use AI for press releases?
Yes, when facts are verified and AI use is disclosed where required. The final release should be accurate and original, regardless of the drafting tool.